Gianni Versace, or Versace, is an Italian luxury fashion house founded by Gianni Versace in 1978. The company produces luxury ready-to-wear clothes and accessories made in Italy, as well as haute couture pieces under the brand name Atelier Versace. The Versace brand is known for its innovative designs with symbolic fancy prints and bright colors but with style. The first Versace perfume, named Gianni Versace for women, was introduced in 1981. Perfumes for men and women are offered under the labels Versace, Versus, Jeans and Jeans Couture. Versace perfumes are produced in collaboration with the company Euroitalia SRL.