Van Cleef & Arpels is a luxury jewelry company founded in Paris, France. The brand was created in 1896, with the marriage of Estelle Arpels and Alfred Van Cleef. The two founders of the brand, were driven by their pioneering spirit and passion for precious stones to create the Van Cleef jewelry brand. The first boutique of Van Cleef & Arpels, opened in Place Vendome in Paris. Van Cleef & Arpels has created great jewelry for various members of the royal family, many celebrities and wealthy rich people. Van Cleef & Arpels pieces often feature flowers, animals, and fairies.