Rochas is a French fashion, beauty, and perfume house founded by the French designer Marcel Rochas, in 1925. The Rochas house was the first to design a 2/3 coat and skirts with pockets based on the needs of women. The company found recent recognition for its fashion design. The company entered the perfume industry in 1949. The first perfume of Rochas was the men's perfume, Mustache, which was released in 1949. Since then, perfumes remain the most important product of the Rochas brand.