Revlon is an American cosmetics company founded in 1932 during the Great Depression. Brothers Charles and Joseph Revson, along with chemist Charles began by offering a single product—a nail polish made with pigments instead of dyes that offered more opaque coverage. This product was successfully marketed to department stores and drugstores, and the company experienced rapid growth as purveyors of manicure tools. They entered the cosmetics world with the addition of lipstick to their offerings in 1940. The company's stock went public in 1955, and by the 1960s Revlon was offering products to different segments of the market under brand names Revlon, Princess Marcella Borghese, Ultima II, Natural Wonder, Moon Drops and Etherea.