Juicy Couture is a fashion house that was founded by the two friends, Gela Nash and Pamela Skaist-Levy in 1997, in Arleta, Los Angeles, California. The brand today produces and markets, their signature velour tracksuits, as well as handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear. Juicy Couture is a brilliant and fun brand that brings LA style to girls around the world. The first perfume of the house was created in 2006 while the most recent in 2021.