JOOP!, is a luxury fashion house that was founded as a designer label, in 1986, by German fashion designer Wolfgang Joop in Hamburg, Germany. The German brand specializes in modern clothes and cosmetics, aimed mainly at women and men who love fashion and urban lifestyle. In addition to high quality fashion, the line also includes accessories, shoes, bags and perfumes. JOOP! is an unusually classic brand whose main feature is to break the rules, just like in 1989 when the house created the first pink perfume for men, JOOP! HOMME, which was a real success.