Jimmy Choo is a British fashion house that was founded in 1996 by Malaysian Chinese couture shoe designer Jimmy Choo. It is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. It is specialising in the manufacture and retail of luxury shoes, fashion accessories, as well as perfumes. The name of the first perfume of the house was Jimmy Choo and it is described as "feminine yet empowering, with a lot of sensuality to it.