Gucci is an Italian luxury fashion house based in Florence, Italy. Gucci was founded in 1921 by Guccio Gucci. It is one of the oldest Italian fashion brands in operation today which has become a worldwide-known brand, an icon of the Italian Dolce Vita. Like many historical fashion houses, Gucci started as a manufacturer of luggage and travel items for the upper class of Italy. Its product lines now include bags, ready-made clothes, shoes and accessories, makeup, perfumes and home decor.