Giorgio Beverly Hills is an American luxury brand founded by Fred and Gayle Hayman in 1961, in California. The first store in Giorgio Beverly Hills, used a typical yellow and white striped awning, which came to symbolize a way of life in Beverly Hills. The shop was known for its club-like atmosphere and unusual decor. Inside the store there was a reading room, billiards and a bar, which allowed men to spend their time having fun while their wives shopped.

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