Giorgio Armani is an Italian luxury fashion house, that was founded by the Italian fashion designer Giorgio Armani in 1975. It is considered Italy's second-biggest fashion group behind Prada. Some of the core values on which the Giorgio Armani brand is based are class, quality and exclusivity. Giorgio Armani's classic and exceptional designs as well as his special identity have made him stand out in the fashion industry. In the early 1980s the Giorgio Armani, signed a very important agreement with L'Oréal for the creation of perfumes and presented the Armani Junior, Armani Jeans and Emporio Armani series, while in 1982 it presented the Emporio Underwear, Swimwear and Accessories.