Elizabeth Arden, is an American cosmetic, skin care and fragrance company founded in 1910, by Florence Nightingale Graham, who went by the business name Elizabeth Arden. Elizabeth Arden has an extensive portfolio of prestige beauty brands sold in over 120 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher. The first big fragrance under the Elizabeth Arden brand name was Blue Grass in the 1930s.