The Dsquared² brand is an Italian luxury fashion house that was launched in 1995 and is based in Milan. Dsquared² was founded by the identical twin brothers Dean and Dan Caten, two Canadian fashion designers, radio personalities, and businessmen. Their designs have been worn by Britney Spears, Madonna, Tokio Hotel's lead singer Bill Kaulitz, Justin Timberlake, Kendrick Lamar, Ricky Martin, Nicolas Cage, Lenny Kravitz and many more. The slogan of the brand is "Born in Canada, living in London, made in Italy".