Diesel is an Italian retail clothing company, that was founded in 1978, by Renzo Rosso and is located in Breganze, Italy. It is a retailer of denim, and other clothing, footwear, accessories and perfumes. The Diesel branded luxury fragrance line is owned and produced by L'Oréal. Diesel is just a 35year old business, full of ambition. The brand has evolved from an Italian denim brand into a global lifestyle brand. Diesel's worldwide success in selling clothes, glasses, shoes, underwear and perfumes is due to the brand philosophy.

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