Britney Spears is a singer, songwriter and dancer who was born and raised in America. The artist transformed from a teenage pop music idol into one of the most successful adult pop stars of the 21st century. Britney Spears has created her own perfume brand in collaboration with Elizabeth Arden. Her first perfume was released in 2004 under the name Curious, which also became a bestseller. Other perfumes followed, from Britney Spears always in colorful packages aimed at the youth market, making this particular brand one of the most successful celebrity brands on the market today.