The Azzaro brand founded by Loris Azzaro in the 1960s. He was a French - Italian fashion designer who became famous for his flamboyant dresses and his perfumes. The brand introduced Azzaro for Women in 1975 and Azzaro pour Homme in 1978. From its inception until today, the house of Azzaro embodies an elegant lifestyle synonymous with today's luxury. Azzaro believes that life is a noisy playground and an endless summer. They believe that the world belongs to those who dare and we all have the power to live each moment more intensely.