Alexander McQueen was born in London in 1969. His first fashion house was opened in 1992, and the first perfume of the house was launched in 2003 with the name Kingdom. Perfumes of the designer Alexander McQueen, were made in collaboration with perfumers Jacques Cavallier, Christophe Raynaud, Sonia Constant, Pierre Aulas, Domitille Michalon Bertier, Anne Flipo and Dominique Ropion. Alexander McQueen brand is now synonymous with modern British couture. His romantic and provocative fashion is described as innovative, emotional, uncompromising.